Ass Ltd plans, builds and optimises Google Ads and Meta Ads campaigns for UK businesses who want a number they can defend in a board meeting — not a vanity metric.
Two channels. Done properly, not just switched on.
Search, Shopping & Performance Max
Intent-first campaigns built around what your customers actually type into Google — with negative-keyword discipline and conversion tracking set up properly before a single pound is spent.
- Search & Shopping campaign build and management
- Performance Max feed optimisation
- Conversion tracking & GA4 / server-side setup
- Monthly reporting in plain English
Facebook & Instagram, built to be tested
Creative-led campaigns across Facebook and Instagram, structured for fast testing cycles so we find what works — and cut what doesn't — before it burns your budget.
- Creative testing frameworks & ad variants
- Retargeting & lookalike audience structure
- Pixel & Conversions API setup
- Weekly optimisation cycles
No lock-in contracts
Month-to-month. We keep your business by performing, not by trapping you in a 12-month agreement.
You own the account
Every Google and Meta account is built in your name — no agency-owned accounts holding your data hostage.
Weekly optimisation
We don't "set and check monthly" — bids, audiences and creative get reviewed every week.
Plain-English reporting
Reports built for decision-makers, not for other marketers. You'll always know what's working and why.
Five steps. Scroll through them.
Audit
We pull your account history — Google and Meta — and show you exactly where budget has been wasted before we touch anything.
Strategy
Channel mix, budget split and targets, agreed with you before launch — so everyone's working to the same number.
Launch
Campaigns, tracking and creative go live together, not in stages — so day one data is clean and usable.
Optimise
Weekly bid, audience and creative adjustments based on what the data says, not what the platform recommends.
Scale
Once a campaign proves itself, we scale spend in controlled steps — protecting ROAS instead of chasing volume.
Numbers our clients actually check.
What it's like to work with us.
Questions we get asked a lot.
We typically work with businesses spending £1,500+ per month across Google and Meta combined — enough budget for the algorithms to gather meaningful data.
Search campaigns often show signal within 2–3 weeks. Meta creative testing typically needs 3–4 weeks to find winning combinations. Full optimisation cycles run over 90 days.
No. We work month-to-month. If performance isn't there, you're free to leave — we'd rather earn it every month.
You do. Every account is built under your business — your data, your history, your asset.
Want a free audit of your Google or Meta account?
15 minutes. We'll show you exactly where budget is being wasted and what we'd change first — no obligation.